Project Description

Volvo Ocean Race HQ – Host port delivery, sponsoring and global activation

Direction and delivery for five stops around the world in the Volvo Ocean Race, including rights negotiations with commercial and government rights holders, sponsorship deals, supplier direction and activation propositions. Our creative team managed not only the concept design for the race villages in this global sailing event, but also delivered the creative direction of the Volvo Ocean Race Experience, including the global activation and all elements of graphic design, copy and content.